BetMakers Named the Official Fixed-Odds Partner of the 100th Saratoga Sale
BetMakers Technology Group has been named the official fixed-odds partner of the 100th Fasig-Tipton Saratoga Sale, the auction house’s upcoming flagship yearling sale in Saratoga Springs, New York.
Australia based BetMakers Technology Group (“BetMakers”) provides critical solutions in technology, data and development to the global racing and wagering industry, spanning both fixed odds and pari-mutuel markets.
Partnering with racing operators all over the world, BetMakers delivers technology-led, data-informed solutions that improve the customer experience, bolster integrity, and enable growth. Their content distribution services offer compelling opportunities for racing operators to expand and better monetize distribution of their racing content and their integrity platforms help racing bodies nurture growth and sustainability of racing around the globe.
With the 2021 acquisition of Sportech Racing, a leading global supplier of pari-mutuel technology solutions, BetMakers has created the world’s leading technology provider for racing services with a presence in over 40 countries and 35 US States.
Fasig-Tipton President and Chief Executive Officer Boyd Browning commented: “BetMakers is a global leader in the racing and wagering industry, with a strong, growing presence in the United States. Fasig-Tipton is pleased to partner with such an innovative, progressive company.”
Dallas Baker, Head of International Operations for BetMakers, remarked: “We are excited to be in the marketplace at this distinctly unique moment; we are proud to contribute to the Fasig-Tipton Saratoga Sale and congratulate the Fasig-Tipton team on the celebration of its centennial.”
Baker continued: “Our industry has a unique and timely opportunity — tap into the enthusiasm surrounding sports betting to introduce new and complimentary betting options for racing that operators can promote, alongside pari-mutuel betting, to produce growth and sustainability. We know from other markets that this is a viable growth strategy; According to the Racing NSW 2020 Annual Report, Australia’s introduction of fixed odds betting on racing, as a compliment to pari-mutuel betting, doubled handle over 10 years with a correlated increase in purse returns as well.
Baker closed: “We encourage US racing and betting principals to embrace the opportunity for growth that can be realized through the expansion of products for betting on thoroughbred racing.”
BetMakers will have representatives on-site at the 100th Fasig-Tipton Saratoga Sale, which takes place this coming Monday and Tuesday, August 9 and 10. They may also be reached directly by email at Dallas.Baker@BetMakers.com. For further information about BetMakers, please visit betmakers.com.
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